THIS Morning's Phillip Schofield screamed in disgust as his guest Liz Earle got the hosts to try matcha for the first time.
The presenter and co-host Rochelle Humes were asked to try matcha - which is finely ground green tea leaves - as part of Liz's health segment.
Rochelle - who is standing in for Holly Willoughby - normally drinks matchas at home and was convinced Phil wasn't going to like it.
She said: "Phil's not going to like it. I know he won't."
Phil then raised the glass to his nose, smelt it, and gave a horrified expression to Rochelle.
"Ahh! What the hell was that?!" Phil screamed, to laughs in the studio.
However, it wasn't just Phil who thought the mix of milk and matcha was disgusting, with Rochelle even admitting it was bad.
She said: "It's really not a good one. Wow even I didn't like that."
Liz tried to save the segment, saying: "It's so good for you."
But Phil said: "Oh god!"
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Rochelle also offered to make him "a good one" in order to convert Phil to the craze.
Fans found the reaction hilarious, with one person saying: "PHILIP’S REACTION TO THE MATCHA AHAHAHAHAH #ThisMorning"
Another added: "Phillip Schofield’s face drinking that Matcha tea I think I’ll pass!"
A third remarked: "I don't think I'll be drinking "matcha tea any time soon thank you very much"
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